What's In A Name? Money!

Guess what, they're creating new domain extensions again:

Sponsored by leading mobile phone and technology companies, including Nokia (news - web sites) Corp., Microsoft Corp. and T-Mobile, the ".mobi" domain would set apart Web sites and other services that are specially designed to work around the limitations of cell phones, including their smaller screen size and data capacity.

"Microsoft.mobi," for instance, might carry smaller photos or fewer graphics than the main site at Microsoft.com.

The ".jobs" suffix, meanwhile, would go to members of the human resources community.

None of which are needed, since the technology to do all of the above exists without the new names. Looks like a cash grab.