Monday, December 06, 2004

 

But It's OK When Yao Does It!

China banned a Nike television commercial for insulting national dignity. The ad showing LeBron James battling a cartoon kung fu master has received an indignant response from Chinese viewers, authorities said.

The Nike commercial shows the Cleveland Cavaliers' LeBron James defeats a Chinese ancient kung fu master.
[...]
James, who signed a seven-year, US$90 million endorsement deal with Nike shortly before turning pro straight out of high school, hopes to have things patched up with his Chinese fans in time for the 2008 Beijing Olympics.

"I'll be there in 2008, so maybe they'll love me a little more when I get there," said James, who played for the U.S. Olympic team this summer in Athens.
If he loses to Yao in '08, they'll really love him, then.